Why Choosing Local Needs to be a Two-Way Street

Why Choosing Local Needs to be a Two-Way Street

Authored by Christopher Austin, President of Ardiah Managed Services

In the past three years, businesses have weathered some of the most challenging times in recent memory. From the onset of the COVID-19 pandemic to grappling with inflation and navigating a landscape marked by workforce shortages, it’s been a rollercoaster ride for entrepreneurs and business owners. Amidst the turbulence, a rallying cry emerged: “Shop Local” or “Support Local.” This call to action became a lifeline for many struggling businesses, helping them survive when the odds seemed stacked against them. While some couldn’t make it, many are not just surviving but thriving today as conditions improve in certain areas.

However, there’s a facet of this “Support Local” movement that often goes unnoticed—the need for businesses to support each other locally. Business-to-business (B2B) companies, including your local insurance agents, payment providers, technology firms, and accounting services, experienced the same challenges as their counterparts in the B2C (business-to-consumer) sector. Lockdowns, remote work, and a shift to online interactions disrupted the usual flow of B2B partnerships and collaborations.

As businesses sought solutions during the pandemic, many turned to the vast expanse of the internet, relying on Google searches to find quick and often cost-effective solutions from non-local providers. Large companies that had spent millions on advertising found themselves winning the digital race. However, as time has shown, these quick fixes often come with their own set of problems.

Now, the tide is turning once again, and businesses are recognizing the importance of local partnerships. They’ve come to understand that there’s tremendous value in working with local providers who offer personalized service and a deep understanding of the community. However, this realization isn’t just a one-way street. It’s a two-way commitment that requires both businesses and consumers to prioritize local relationships.

So, I’m calling on all businesses who needed the support of their communities to thrive during challenging times. It’s time to return the favor and support your fellow local businesses. Instead of automatically reaching out to the big players with flashy ads, consider conducting a local search for your business needs. Give your local partners a chance to earn your business, and you might be pleasantly surprised.

Here’s why choosing local needs to be a two-way street:

1. Competitive Pricing

Local businesses are often more competitive in pricing than you might think. By choosing a local provider, you not only support the community but also potentially save on costs.

2. Personalized Service

Local businesses prioritize personal relationships and are invested in the success of their neighbors. You’re not just another number; you’re a valued partner.

3. Familiar Faces

Working with local providers means dealing with the same familiar faces. There’s comfort in knowing who you’re working with, especially when challenges arise.

4. Community Support

Supporting local businesses creates a ripple effect throughout the community. When local businesses thrive, they can invest in the local economy, creating more opportunities for everyone.

5. Sustainability

Choosing local businesses often reduces the carbon footprint associated with shipping and transportation, contributing to a more sustainable future.

In conclusion, while the “Support Local” movement gained momentum during tough times, it’s crucial to recognize that local support is a two-way street. As business owners and consumers, we have the power to strengthen our communities by choosing local providers. Let’s make a conscious effort to prioritize local partnerships, ensuring that our businesses thrive together, and our communities grow stronger as a result.

By working hand in hand with our local B2B partners, we can create a thriving ecosystem that benefits us all. It’s time to give back and continue the cycle of support that has been instrumental in helping businesses weather the storm.

Together, we can build a brighter, more resilient future for our local businesses and communities.

Book your free consultation today by emailing us at [email protected]. Together, we can empower Main Street, USA, and ensure that small businesses not only survive but thrive.

Warm regards,

Christopher Austin


Ardiah Managed Services


We hope this blog post provides insight into how choosing local can be a two way street and benefit all!  At Ardiah, we are more than service providers; we are advocates for our communities’ success. We would be honored to accept local business and truly make a difference in the communities we serve. Contact us today to explore how we can be your local partners and solutions. 

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